We have researched How Customers React with multiple merchants and have found this to be an unbiased fear. In all cases, the credit card volume has remained consistent or even increased month over month, with reports from merchants that their customers disregard the convenience fee in 99.2% of transactions.

Unlike surcharge programs, cash discount programs are seen in a better light and fare better with end consumers. If necessary, you reserve the right to waive the fees.

  • The percentage added to each transaction has minimal impact on the individual customer. The savings for you, the business owner, is quite significant.
  • The cash discount program is being implemented in thousands of businesses across the country. It is an ever-expanding practice as business owners seek to maximize revenue and reduce expenses. The customer sees this already in state and federal programs where it has been implemented for decades. Whether it is a driver’s license renewal, college tuition payment or any other state or federal payment made by credit card, a fee is charged to cover the merchant processing.
  • The customer is already accustomed to seeing these fees. It is seen as nothing more than a small price to pay for the convenience of using a credit card and to maximize the particular rewards program associated with the customer’s card.